Hair Colors by Kolours

December 2008

Like skin, hair gets its color from melanin. Melanin cells at the base of the hair follicles add pigment to the growing shaft; your genetic heritage determines the precise blend of pigments that create your unique hair color.

Until you go white or gray, for many of us, follicular melanin cells start shutting down when we reach our 30’s and 40’s. By the time we are in our 70’s, only a lucky few still produce enough melanin to enjoy naturally tinted hair.

This is the reason why hair dyes have come a long way. Today’s consumers are not dependent on professional care exclusively to color their hair. Hair dye manufacturers have increased the ease, simplicity and convenience of application. Many kinds of color change can be achieved successfully with home use products such as Kolours Dual Conditioning Hair Color with added vitamins E & B5.

Kolours understands that compared to European and American hair, Asian hair is darker and thicker, making it more resistant to coloring. These unique attributes of Asian hiar need particular care to prevent damage and dryness. Kolours is specifically formulated for the unique color and texture of Asian Hair. Through its Science of Color and Care for Asian Hair, Kolours unique formulation is able to deeply penetrate into the hair cortex, giving superb color coverage from root to tip. This technology helps maintain hairs’ natural moisture, softness and shine.

Kolours hair dye is in cream form for long lasting vibrant colors. Available in 22 exciting shades. So if you are considering a color change, choose a shade slightly lighter, not darker, than your usual natural color. Too dark dyes look harsh and unflattering. Another option is to streak hair. The lighter streaks help camouflage patches of gray or white.

Enjoy salon perfect coloring from the convenience and comfort of your home with Kolours and bring out the revitalized new you!

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