Key Facts

Splash Corporation, the personal care arm of the Splash Group of Companies is part of a conglomerate consisting of 12 companies: Splash Holdings, Splash Corp, (formerly known as Splash Manufacturing Corp), Splash Research Institute, Splash International Inc, P.T Splash Indonesia, Splash Pharmaceutical Corp, Splash Foundation Inc, HBC Inc. World Partners Bank, World Partners Finance Corp, World Partners Insurance Brokers Inc and Splash Properties Inc.

Splash Corporation is the leading provider of Filipino-initiated, world class, pioneering, and innovative products.

Splash never fails to underscore their guiding motto of “Championing Filipino Excellence Locally and Internationally”

Consistent in launching innovative products—the first being the hair spray which generating a total of P1 million pesos, after 4 years, All-Natural Extract facial cleanser was launched in two variants, bringing in P40 million of sales, in 1991, Extraderm Exfoliant Plus was launched, changing the landscape of facial care and creating its own category—the Exfoliants.

Splash grew by more than 60% yearly on the account of Extraderm’s sterling performance, its highest growth 211.4 % in 1997 (According to AC Nielsen)

The launch of Extract and Extraderm were classic examples that changed the rules of game, forever changing the personal care industry

In 1993 Splash pioneered skin whitening—initially through Extraderm which evolved into what is now the leading whitening brand – Skin White

The launch of Biolink carved in another success story, commanding nearly 60% of the soap category, with a turnover of almost 200% of targets sales making an instant brand success, Biolink became the banner brand for the natural based product line of the company

With new policies and procedures were set in place, the company embarked on a framework for Continual Organizational Renewal called SPLASH STRATEGIC LEADERSHIP AND MANAGEMENT SYSTEM (SLMS), a system ensures the organization is aligned to the achievement of its vision, breed leaders that are tasked to “disturb the equilibrium” acting as both agents of change and alignment, energized and breaking down walls to explore new frontiers drawing new ideas from around the world

In 1997, Splash Foundation was established as a channel through which Splash could give back to Society and share the blessing bestowed upon them

In 2002, Splash invested in a P400 million fully automated plant in Canumay, Valenzuela, and in 2003, seeing the importance of technology, invested P150 million for the implementation of an Enterprise Resource Planning system from software vendor SAP

Splash Corporation receives its ISO 9002 certification from SGS Philippines in the year 2000 which ensures improvements and adds value and quality to all Splash products and Services

Splash’s global expansion was triggered by the loyalty the OFW’s resulting in the opening major international dealerships in Asia specifically in Singapore and Malaysia as well as the Middle East, and establishing its subsidiary company in Indonesia P.T Splash.

Distribution agreements in Malaysia, Saudi Arabia, United Arab Emirates, Syria, Iraq, India, Bahrain, Oman, Qatar, Jordan, Egypt, Palestine, Kuwait, and Brunei were established.

International Research Company, Euromonitor, who monitors the beauty industry, called Splash the “Pride of the Filipino People” in August 2004.

What began as a backyard enterprise with a startup capital of P12, 000, has transitioned into a billion-peso global business; Splash Corporation continues to dominate the exfoliant and skin whitening markets.