Executive Management



Sinforoso Jesus R. Soriano
President and Chief Operating Officer

Sinforoso Jesus R. Soriano, Filipino, is the President and Chief Operating Officer of Splash Corporation. He joined Splash in 2005. He was formerly the President/COO of Splash Holdings, Inc. until his appointment to Splash Corporation in August 2007. Prior to joining Splash, Mr. Soriano spent his entire professional career with Eli Lilly (Philippines), Inc. where he started as a Professional Medical Sales Representative in 1987. He was assigned to various positions in the company’s sales and marketing organization in the Philippines and the United States, highlighted by his appointment as Asia-Pacific Area Operations Manager (Sales) based in Singapore and as National Sales Director for the Philippines, a position he held until he left the company in February 2004.

Mr. Soriano graduated from the University of Santo Tomas with a Bachelor of Science degree in Pharmacy. He passed the Pharmacy Licensure Examinations in 1986. He obtained his Master in Business Administration degree from St. Louis College.

Ramon G. Trajano
Chief Financial Officer

Mr. Trajano has stints as CFO and Finance Director in the health care, life insurance and contact center industries. He was a former CFO and Operations Head of Ayala Health Care Inc. and eventually assumed the role of Finance Director of Ayala Life Insurance Inc. Apart from overseeing accounting and finance functions, he also concurrently led governance, procurement, administration and operations areas. Prior to handling finance leadership roles, he spent 3 years in project management with Ayala Land Inc. and had an accumulated 12-year commercial banking here and abroad.

Mr. Trajano holds a Masters Degree in Business Administration from the Wharton School of University of Pennsylvania and a Bachelors Degree in Economics and Accounting from De La Salle University, Manila.

Deo G. Orpilla
EVP & General Manager for Domestic Operations

Deo G. Orpilla, Filipino, joined Splash in 2006. He was Sales Director of Reckitt Benckiser from 2004 to 2006 before joining Splash Corporation. He also held various managerial positions in Master Foods (Mars, Inc.) from 1996 to 2004 where he was National Sales Manager from 2002 to 2004. He also served as Territory Manager for Abbot Laboratories, Inc. from 1993 to 1996.

Mr. Orpilla graduated with a Bachelor of Arts degree in Public Administration from the University of the Philippines, Diliman, Quezon City .

Edgardo I. Patron
EVP & General Manager for International Operations

Edgardo I. Patron, 48, Filipino, joined Splash in January 2005. Prior to joining Splash, he was with Kraft Foods International from 2000 to 2004 where he held various senior management positions in the company’s Southeast Asian operations and last held the position of General Manger for Thailand. He started his career in sales with San Miguel Corporation. From the Philippines, he held the position of Vice-President – Sales and Distribution Management Service at San Miguel Brewery International Ltd., Hongkong from 1997 to 1999. He also held the position of General Manager of San Miguel Brewery Vietnam Ltd. until 2000.

Mr. Patron completed the Management Development Program of the Asian Institute of Management and obtained his Bachelor of Science degree in Commerce from the San Sebastian College, Manila.

Higinio P. Porte
Vice President for Supply Chain Management Division

Higinio P. Porte, 44, Filipino, joined Splash in July 2000 as Plant Operations Manager. In December 2003, he was promoted as Assistant Vice President for Plant Operations and Logistics. In November 2005, he was promoted as Deputy Chief operating Officer and in 2006, he was appointed as Director for Supply Chain. Prior to joining Splash, he was with Interphil Laboratories, Inc. from 1987 to June 2000 where he last held the position of Division Head for Logistics and Materials Management.

Mr. Porte was a Director’s Awardee of Management Development Program, Ateneo Professional School from the University of the Philippines. He also completed the 2002 APEC White Collar Scholarship Program on Total Management System conducted in Tokyo, Japan.

Teresa M. Conde
Assistant Vice-President – Marketing & Brand Development

Teresa M. Conde, Filipino, joined Splash as Brand Manager in 2002. Prior to joining Splash Corporation, she was Group Sales Manager from Rustan’s Marketing Corporation from 2001 to 2002. Prior positions that she held include: Infant Food Category Manager for Philippine Health Food Center, Inc., a subsidiary of Unilab from 1998 to 2001 and Senior Product Manager for RFM Swift Foods Inc. from 1994 to 1998.

Ms. Conde graduated with a Bachelor of Science degree in Commerce from St. Paul’s College (Quezon City) and obtained her Master in Business Administration degree from the De La Salle University.

Ma. Lourdes R. Bantegui-Rodriguez
AVP for Corporate Legal Affairs
Corporate Secretary
Compliance Officer

Ma. Lourdes R. Bantegui-Rodriguez, Filipino, joined Splash in January 2007. Prior to joining Splash she was the Corporate Counsel and the Corporate Secretary of Araneta Properties, Inc. From 1999 to 2006, she was Legal Counsel to Gregorio Araneta III. She was a Legal Consultant at the Office of Senator Manuel M. Lapid III from 2004 to 2005.

Atty. Rodriguez graduated cum laude with a Bachelor of Arts degree in Mass Communications from the Far Eastern University where she also obtained her Bachelor of Laws degree.

Arthur P. Bautista
Assistant Vice President - Research and Development Splash Research Institute

Arthur P. Bautista, Filipino, has been with Splash Corporation since 2005. Prior to joining Splash, he was a Faculty Member and Department Chairman of the Industrial Pharmacy Department of the College of Pharmacy, University of the Philippines-Manila. From 2001 to 2003, he was a Research Pharmacist/ Consultant for the Herbal Licensing Project of the Department of Trade and Industry-Center for International Trade Expositions and Missions and was a Science Research Specialist of the Department of Science and Technology from 1998-2001.

Mr. Bautista has a Master of Science in Industrial Pharmacy degree from the University of the Philippines, Manila where he also obtained his Bachelor of Science degree in Industrial Pharmacy. Mr. Bautista placed 12th in the Pharmacy Licensure Examinations in 1992.

Grace S. Domingo-Del Rosario
Regulatory Affairs Manager

Grace S. Domingo-Del Rosario, Filipino, joined Splash in 2001 as Senior Scientist for Skin Treatment. In 2002, she was promoted as Regulatory Affairs Manager where she oversees the Company’s compliance with relevant regulations (DOH and BFAD), monitors compliance of competitors, ensures ample protection for the Company’s intellectual properties (patent, trademarks, and copyrights) as well as making certain that these intellectual properties are not violated.

Ms. Del Rosario graduated from the University of the Philippines where she obtained her Bachelor of Science degree in Chemistry. Prior to joining Splash, she was Senior Vice-President of Federal Chemicals, Inc. Currently, she is the Company’s representative to the Chamber of Cosmetics Industry of the Philippines Working Committee on Product Registration for the Cosmetics Harmonization Regulatory Scheme of the ASEAN. She is also a Director and Board Secretary of the Philippine Society of Cosmetic Scientists and a member of the Board of the Chamber of Herbal Industries of the Philippines and the Health and Dietary Supplements Association of the Philippines, respectively.



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