About Philippine Operations

About Philippine Operations

Our Philippine Operations makes personal care products accessible to the end consumers. The Marketing Team maneuvers immediately to the changes in consumer’s preferences by coming up with new brands (from concept ideation to timely launch of new products) and maintaining the leadership of our core brands. The Sales team ensures that products are aggressively distributed to its National Accounts Group – like Super SM (of the SM Group), Watson’s, Mercury Drug, Robinson’s and HBC, as well as to other large accounts such as Puregold, Gaisano Group and the likes. Strategic visibility of products through the Brand Activation Group (Trade Marketing) is likewise established to seal its market leadership in an industry rallying with intense competition..